Instrumental works with a wide range of clients with a variety of digital talent or social influencer needs. Originally (and still) finding emerging artists for the music industry, the business has evolved into the leading tech driven talent discovery business for consumer brands, eCommerce companies, digital and communications agencies, game and app developers, media houses, book publishers, TV producers, broadcasters, talent managers and YouTube networks.
Influencer marketing is the fastest growing marketing channel of the digital media mix. Highly effective in driving sales, with recent reports estimating a $9.60 return for every $1 spent.
Using our TalentAI to match brands with emerging and established influencers has driven superb results across a wide variety of briefs.
Influencers leverage their highly-engaged audience to drive sales to online stores. Our partners in the eCommerce space benefit from a technology-led solution for ongoing influencer discovery. Instrumental’s outreach team can manage rolling influencer & micro-influencer marketing programs which drive down the cost of customer acquisition and build customer lifetime value (LTV).
As influencer-led content marketing evolves, Instrumental’s scientific approach helps facilitate more strategic and creative collaborations between agencies, brands and relevant talent.
Instrumental help agencies match creators to briefs, inform creative output, manage and track campaigns, and deliver actionable insight across their entire organisation through detailed analytics and reporting.
“Always on” influencer discovery helps game and app publishers stay engaged with the very best emerging talent in a market worth more than $150 billion.
We put games and apps into the hands of the creators and influencers that can drive downloads, in-app purchases, recurring revenues and customer lifetime value.
Justin Bieber, Shaun Mendes, Charlie Puth and many others have proven that the next big thing will almost certainly be discovered online. Instrumental is part owned by Warner Music group and we utilize TalentAI to scout for new artists around the world of behalf of Warner’s roster of international labels.
Digital talent is hitting the best-seller lists as a matter of course now, particularly for young adult and lifestyle genres such as fitness, health, food and travel, which emerge first on social media channels. Instrumental helps publishers discover creators with engaged fan bases and develop traditional book publishing opportunities with them.
Next generation TV talent and formats are born online. Instrumental’s technology and insights help producers discover, develop and launch new programming and deliver today’s online stars to tomorrow’s mainstream TV audiences.
We also work with broadcasters to leverage online influencers to help profile new shows to the illusive Generation Z viewer who is difficult to reach through traditional media.
With tens of thousands of new social stars launching their careers every year, finding new, fast growing YouTube channels is a constant challenge for Multi-Channel Networks (MCNs). In a highly competitive and fast moving market we give MCNs the edge by using TalentAI to identify emerging channels on a daily basis and outreach to them on behalf of our clients.