Our subscribers come from across the music, media & entertainment world including record labels (majors and independents), music publishers, live promoters and agents, brand sync agencies, distributors, book publishers & TV producers.
Instrumental's platform is a powerful scouting tool, saving A&R teams (large and small) time and money in their search for new recordings or artists to sign. Using machine learning to deliver results that matter to subscribers the tech has already resulted in numerous new signings for major and indie labels around the world.
Talent scouting for music publishers now means tracking hundreds of thousands of singer/song writers uploading their compositions directly to streaming platforms. Instrumental filters through the noise and identifies the most exciting unpublished artists on the planet.
The dominance of social video and streaming platforms now means that the next big thing will almost certainly be discovered online. Instrumental's platform uses machine learning to scout Spotify, YouTube, Instagram and Facebook for emerging talent building an audience and helps promoters identify regional fan bases that can drive ticket sales.
Digital talent is hitting the best-seller lists as a matter of course now, particularly for young adult and lifestyle genres such as fitness, health, food and travel, which emerge first on social media channels. Instrumental helps publishers discover creators with engaged fan bases and develop traditional book publishing opportunities with them. With one #1 selling book already under our belt, we recently announced an exclusive partnership with Pan MacMillan books for the UK.
Next generation TV talent and formats are born online. Instrumental’s technology and insights help producers discover, develop and launch new programming and deliver today’s online stars to tomorrow’s mainstream TV audiences.
We also work with broadcasters to leverage online influencers to help profile new shows to the illusive Generation Z viewer who is difficult to reach through traditional media.