02 – 10 – 2020

Sky News: British music scouting platform Instrumental hits right note with Tencent deal.

A British-based music scouting platform which uses artificial intelligence to assess artists' commercial potential has struck a landmark deal that will see one of China's biggest technology companies take a stake in it.

Sky News has learnt that Tencent Holdings is acquiring a minority stake in Instrumental, which was founded in 2016 by Conrad Withey and Abi Hanna, as part of a strategic partnership.

The deal will be announced on Wednesday, according to insiders.

It will deliver a major boost to Instrumental, which utilises advanced data science to discover musicians who are not distributing their work through traditional labels.

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