25 – 06 – 2021

Pop Chart (Week 25, 2021)

On the week of World Music Day, our Pop Chart is once again a global affair, with artists hailing from across Europe, North America and Indonesia. In addition to variety of nationalities, a range of genres from alternative R&B to dance pop feature in this week's chart.

Our Pop Chart continues to prove the strength of international artists, with six of the ten artists on this week’s chart hailing from different countries. Among them are returning Eurovision contestants Senhit (Italy) and Minelli (Romania), who tops this week’s chart after gaining 30k new YouTube subscribers since our last chart, increasing her Instrumental Ix Score - our proprietary measure of streaming and social growth - by 3 points. Since Eurovision, Minelli has seen heavy playlist support from Spotify, with tracks in several popular Romanian playlists.

Rapper-singer 80Purppp comes in at #2, with his track ‘Hex’ landing on Spotify’s Viral 50 in several countries including the US, UK and Canada. Despite the track being released back in 2018, it has found recent success on TikTok, where it is currently the soundtrack to 19k videos and has crossed 22m streams on Spotify. The track is now seeing editorial attention from Spotify, featuring in the Tear Drop and Chill af playlists among others.

Playlist support is also the name of the game for alt R&B artist Pawpaw Rod, whose tracks feature in playlists with 17 million cumulative followers, including the influential POLLEN and Anti-Pop alongside the likes of Tyler, the Creator and Alfie Templeman. Since dropping his latest track ‘Glass House’, Pawpaw Rodney has seen 324% growth on Instagram, increasing his following from under 6,000 to over 24k in just 30 days.

Zimbabwean-American singer-songwriter Shungudzo released her debut album ‘I’m not a mother, but I have children’, with tracks featuring in the All New Indie, Fresh Folk and Badass playlists. She also lent her vocals to the Oliver Heldens track ‘Fire In My Soul’ in 2018, which remains in big Spotify house playlists.

Two US country pop artists, Kaylee Rose and Tyler Booth enter the chart at #5 and 6 respectively. Kaylee Rose blew up on TikTok earlier in the month, reaching two million views on a clip from an unreleased song and doubling her Spotify following in the process. Meanwhile, Tyler Booth has also amassed a sizable following on TikTok, where he posts comedy and singing videos.

TikTok is also the platform of choice for Indonesian singer-songwriter Francis Karel, who has made a name for himself performing on chat roulette site Omegele. This has translated to Spotify success, with over 3.5m streams on his track ‘You’re Too Close’ and playlist spots in Pop Rising Indonesia. Acoustic artist gigi has also found success on TikTok, with her debut track ‘Sometimes (Backwood)’ featuring in a trend where users post lists of things they like in relationships. The track currently features in 57k videos and has racked-up over 13 million streams on Spotify.

Rounding out the list, French vocalist Céphaz saw 39% weekly follower growth on Spotify thanks to a playlisting push from Spotify France, with tracks in Grand Hit and Futurs Hit.

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