Independent artists are the fastest growing sector of the music business. But being independent they are harder for brands and media businesses to connect and partner with. Instrumental solves that problem through our platform - using data science to match talent to the creative briefs of commercial partners.
We help brands to build effective partnerships with leading independent artists. Working to connect audiences across TikTok, Instagram, YouTube and Snapchat our team powers creative partnerships with amazing artists and influencers.
Discovering the next big thing now they aren't necessarily signed to one of the major labels creates problems for radio, TV, press and digital publishers who want to be aware of emerging talent. Our Hot Artist Alerts, scouting reports and insights can solve that problem and in addition we often source independent artists to create music specifically for media partners - saving money and time.
Our platform allows agencies to match high-performing tracks to specific creative briefs. With the ability to search and rank songs based on genre, BPM and track characteristics, we can uncover and license songs that are perfectly-suited, commission new music or facilitate broader creative partnerships with artists that are easy to work with vs major label talent.
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Our community is an 'artist-to-artist' environment that promotes collaboration, idea sharing and learning to help everyone get better at the business of music. It is also where we share exclusive opportunities and promotions from carefully selected partners. The community is exclusively for artists working with our growth team.
Our digital live events, hosted in our New Music Society venue on Avakin Life, are unique opportunities for our fastest growing artists to reach millions of new fans. In addition we are forging industry relationships with live agents and promoters to help talent make or build their real world live performance plans.