Hot Artist Alert

19 – 10 – 2020

Mahogany Lox

Mahogany Lox’ latest release, 'Fatty Cake', continues to grow in momentum since its release last month sending her Hot🔥 on our platform - now sitting at over 17,000 new playlist followers across 8 playlists (including pole position on Spotify's algorithmic playlist 'A ♀Filter for Teen Pop'). However, the majority of her 800k Spotify playlist followers come from non-Spotify playlists thanks to her popularity on TikTok and Instagram.

Country: USA

Genre: Teen Pop

Mahogany Lox (named after the 1975 film, ‘Mahogany’) switched from Vine to TikTok back in 2015 and has been snowballing ever since. As the granddaughter of Berry Gordy (founder of Motown Records) and sister of rapper Sky Blu (LMFAO), she enters the musical arena with a rich lyrical inheritance and a tongue-in-cheek comedic style that seems heaven-sent for the music app generation.

Over the last five years, Mahogany has accrued a staggering 286 million likes on TikTok, 1.4 million Instagram followers and 600k Youtube subscribers. Her comedy sketch clips have sparked memes, dances and fashion trends but it’s her music that is having the most influence - 2019 single, ‘Take Your Man’, sits at 30+ million cross-platform streams and saw usage on over 55k TikTok videos.

Now, in 2020, Mahogany has polished her sound to a sharpened note, spitting bubble-gum vocals over thumping basslines and she’s been more productive than ever - with 4 new, highly-quotable, TikTok-ready singles released in quick succession.

You can check out the lyric video for ‘Fatty Cake’ below.

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