Identifying digital talent that could be crucial to your business can be like looking for a needle in a haystack. There are millions of creators, some are future stars - many are not.
Instrumental’s proprietary technology Talent AI, filters video platforms: YouTube, Facebook, Instagram and Twitter to identify high potential artists and influencers, giving our clients and partners a competitive edge.
Once discovered, Instrumental’s machine learning tool applies unique algorithms to build valuable metadata that tracks and evaluates creator influence on a daily basis. Predictive insights enable us to accurately forecast the trajectory of tens of thousands of developing artists and influencers allowing our clients to better plan marketing expenditure, A&R investment and content campaigns.
Talent AI also highlights trending content themes across leading social video platforms. These insights help reduce risk in developing new publishing projects, TV formats or content marketing campaigns and ensures all creative output is optimised to suit current trends and audience tastes.
Insights on trending content can power a creative discussion around new commercial and promotional partnerships with fast growing talent across all genres of entertainment. Instrumental supports client teams as they develop, finesse and then activate these ideas and campaigns.
Instrumental’s TalentAI matched with industry leading expertise in the influencer marketing space helps brands and agencies deliver better results. Our 360°campaign management powers local and global activations and includes talent liaison, fee negotiation, content tracking and much more.
Instrumental works with social talent, artists, labels and brands to maximise their social media presence. Our certified team develop creative strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat to develop an on-going relationship with an audience to maximise product releases, live events and more.