Instrumental
Instrumental
Specialists in online
talent discovery.
Contact Us

How We Work

We use our TalentAI tech to discover, track and analyze emerging online influencers and creators that can drive sales for brands and media businesses.

    TALENT AI
    TALENT AI.
    Our Influencer
    Matchmaking Process.
    View more
    • 1 Influencer Discovery
    • 2 Talent Tracking
    • 3 Trend Watching
    • 4 Creative Development
    • 5 Campaign Management
    • 6 Audience Development
    Influencer Discovery
    Influencer Discovery
    Influencer Discovery

    Identifying digital talent that could be crucial to your business can be like looking for a needle in a haystack. There are millions of creators, some are future stars - many are not.

    Instrumental’s proprietary technology Talent AI, filters video platforms: YouTube, Facebook, Instagram and Twitter to identify high potential artists and influencers, giving our clients and partners a competitive edge.

    Talent Tracking
    Talent Tracking
    Talent Tracking

    Once discovered, Instrumental’s machine learning tool applies unique algorithms to build valuable metadata that tracks and evaluates creator influence on a daily basis. Predictive insights enable us to accurately forecast the trajectory of tens of thousands of developing artists and influencers allowing our clients to better plan marketing expenditure, A&R investment and content campaigns.

    Trend Watching
    Trend Watching
    Trend Watching

    Talent AI also highlights trending content themes across leading social video platforms. These insights help reduce risk in developing new publishing projects, TV formats or content marketing campaigns and ensures all creative output is optimised to suit current trends and audience tastes.

    Creative Development
    Creative Development
    Creative Development

    Insights on trending content can power a creative discussion around new commercial and promotional partnerships with fast growing talent across all genres of entertainment. Instrumental supports client teams as they develop, finesse and then activate these ideas and campaigns.

    Campaign Management
    Campaign Management
    Campaign Management

    Instrumental’s TalentAI matched with industry leading expertise in the influencer marketing space helps brands and agencies deliver better results. Our 360°campaign management powers local and global activations and includes talent liaison, fee negotiation, content tracking and much more.

    Audience Development
    Audience Development
    Audience Development

    Instrumental works with social talent, artists, labels and brands to maximise their social media presence. Our certified team develop creative strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat to develop an on-going relationship with an audience to maximise product releases, live events and more.

    Read How We Amplied Campaigns For...