Driving commercial partnerships with leading independent artists.
Sending demos to labels is a thing of the past. Instead, hundreds of thousands of new artists are successfully building global fan bases on their own by uploading their music straight onto streaming platforms.
There are over 7,000,000 tracks being uploaded to Spotify each year. It’s a streaming world and manually finding the most exciting commercial prospects from this ocean of talent is hard to do. That’s why, at Instrumental, we focus on powerful playlists as an indication of high-potential new artists.
Talent who have made their way onto influential playlists (playlists with at least 10,000 followers) are gaining traction among listeners, making them ones-to-watch. There are over 12,000 of these influential Spotify playlists, featuring over 450,000 artists.
Roughly 45% of these artists are independent and this marks a growing pool of potential superstars that you need to know about.
The Instrumental A&R scouting platform ingests this playlist data, monitoring millions of tracks and artists each day. The platform tracks audience growth or decline to forecast future potential (TalentAI®). The data updates on a daily basis, allowing clients to see, in near real-time, spikes in artist or track growth.Request a Meeting
A range of defined parameters helps identify the highest-potential tracks and artists that best match your needs - we call this hyper-personalisation for music scouting.
Find only the very newest tracks gaining traction by choosing the date of release.
Scout for only unsigned artists by selecting our signed or unsigned filter to tailor your search results.
Fine-tune the genre of artist or track to only hear the sounds you are interested in.
Unearth artists with high audience engagement by applying the direct follower metric.
Filter by Echo Nest characteristics including level of valence, speechness, liveness, instrumentalness, energy and danceability.
Select the countries you are interested in to ensure you reach your target audiences by using our ISRC code filter.
The ongoing development of our music scouting platform and machine learning capabilities will help Instrumental continue to deliver predictive analytics to identify high potential artists at an early stage.
We also work on special projects, customising our platform and data to your specific scouting needs.Request a Meeting