Going HOT🔥 on our platform is a huge achievement for an artist, as it means one or more of their social or streaming channels has grown exponentially in a short amount of time. But some artists manage to sustain this growth over a longer period, racking up a Hot Streak.
Southern rapper Rot Ken has been on our radar since early April of this year, when he first went Hot off the back of his single ‘007’. The track was picked up for editorial playlists by Spotify, who featured it in Fresh Finds: Hip Hop among others. Rot Ken then charted at #4 on our Hip Hop Chart over a month later due thanks to his single ‘Baby Choppa’ taking off on YouTube, where the music video currently has close to 300k views.
Back with another new track, ‘Never Bend’, Rot Ken is on a 14 day Hot Streak, with a 7 point increase to his Instrumental Ix Score. Since releasing ‘Never Bend’, Rot Ken has seen a 22% increase in Spotify followers, as well as over 150k views on YouTube and over 1,000 new subscribers.
His tracks have continued to see editorial support from Spotify, featuring in the rap playlists Out of the Mud (940k followers) and Most Necessary (2.5m followers), alongside the mixed genre RADARUS (314k followers). In total, Rot Ken’s music features in playlists with over 5.4M followers, with the rapper growing his Spotify following by 260% since we first profilled him back in April.
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