Hot Artist Alert

14 – 05 – 2021

Hot Streak: Projexx

Going HOT🔥 on our platform is a huge achievement for an artist, as it means one or more of their social or streaming channels has grown exponentially in a short amount of time. But some artists manage to sustain this growth over a longer period, racking up a Hot Streak.

Jamaican dancehall artist Projexx is on a 7 day Hot Streak after the release of ‘Chance’, a collaborative single with vocalist Tay Iwar and producer Juls. The blend of afro-carribean sounds on the track is a reflection of the worldwide talent behind the project, with Iwar and Juls hailing from Nigeria and Ghana respectively. This is the second time Projexx has collaborated with Iwar, with both artists featuring on afrobeats legend WizKid's track 'True Love'.

Tracks from Projexx’ discography feature in Spotify playlists with over 5 million cumulative followers including the UK’s biggest rap playlist Who We Be (600k followers) and Dancehall Official (900k followers). In the past 7 days, Projexx’ Spotify following has grown by 15% and his Instagram following by 5%.

Watch Projexx' music video for 'Sidepiece':

Projexx’s journey started at the age of 12 years old when he began to experiment with songwriting and production in his hometown of Kingston, Jamaica. The son of producer Lloyd “John John” James and grandson of legendary dancehall producer Lloyd “King Jammy”; he learned the fundamentals of music by sitting in and observing their studio sessions where he would use his feverous curiosity and acute observation skills to absorb as much knowledge as possible – which he would soon apply to his own work.

(Bio provided by artist/management and not written by Instrumental)

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