Going HOT🔥 on our platform is a huge achievement for an artist, as it means one or more of their social or streaming channels has grown exponentially in a short amount of time. But some artists manage to sustain this growth over a longer period, racking up a Hot Streak.
Irish indie band NewDad are on a 10 day Hot Streak following the release of their latest EP ‘Waves’, which has received a tidal wave of editorial attention from Spotify. Tracks from the EP feature in playlists with over 4.5 million cumulative followers, including All New Indie (1 Million followers), The Indie List (289k followers) and The Other List (127k).
This support from the streaming giant has boosted the group’s Spotify following by 10.2% since the EP dropped, accompanied by 23% follower growth on Instagram over the past month.
Outside of digital streaming and social success, NewDad have also managed to achieve more traditional support with single ‘Slowly’ added to the Radio 6 A-List alongside internationally renowned artists like St. Vincent and HAIM, and a sold out UK tour booked for later this year.
NewDad are a great example of a band successfully utilising digital and traditional media to their advantage, with consistent radio play driving attention to their social platforms and continued social and streaming success making them a more attractive proposition to live and radio promoters.
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