Hot Artist Alert

19 – 08 – 2021

Hot Streak: Little Luna

Going HOT🔥 on our platform is a huge achievement for an artist, as it means one or more of their social or streaming channels has grown exponentially in a short amount of time. But some artists manage to sustain this growth over a longer period, racking up a Hot Streak.

Synthpop singer-songwriter Little Luna has been on a 28 Hot Streak since her track ‘last time’ was added to Spotify’s Fresh Finds: Pop playlist, a week after it was released. Since the first playlist add for ‘last time’, Little Luna’s Spotify following has grown by 120%, with additional playlist spots in Fierce Femmes (180k followers) and New Noise (370k followers).

The addition of ‘last time’ to Fresh Finds coincided with Little Luna going viral on TikTok for a video throwing back to a fortunate thrift find. Alongside the playlist support, this helped contribute to 12% Instagram follower growth and 45k views across her YouTube channel, with the self-directed music video for ‘last time’ racking up over 40k views in just over a month.

With ‘last time’ approaching 100k Spotify streams and tens of thousands more across the rest of her back catalogue, Little Luna will be looking to carry this momentum over into her next release. With her name now on Spotify’s radar thanks to the Fresh Finds add and several Particle Detector inclusions, Little Luna’s next single is poised to be her biggest yet.

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