Hot Artist Alert

23 – 03 – 2021

Hot Streak: Eleni Drake

Going HOT🔥 on our platform is a huge achievement for an artist, as it means one or more of their social or streaming channels has grown exponentially in a short amount of time. But some artists manage to sustain this growth over a longer period, racking up a Hot Streak.

British singer-songwriter Eleni Drake is currently on a 21 day Hot Streak since a YouTube video of her covering Mac Miller’s song ‘That’s On Me’ went viral in late February. The cover currently has over 540k views, and Drake’s YouTube subscribers have increased by 86.5% from 17k to almost 32k.

In addition to growth on YouTube, Eleni Drake’s Instagram following has grown by 160% and her Spotify followers by 44% since the cover was uploaded. Drake’s original songs feature in several Spotify editorial playlists including ‘Soultronic’ (212k followers) and ‘Sleepy Morning Coffee’ (67k followers)

This combination of social and streaming growth has seen Eleni Drake’s Ix Score - Instrumental’s proprietary metric combining streaming and social performance - has grown by 10 points from 64 and 74. Drake has 122k monthly listeners on Spotify, with 35k streams on her latest track - another Mac Miller cover, ‘Surf’ - released March 12th.

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