16 – 04 – 2021

Hip Hop Chart (Week 15, 2021)

Artists from the US dominate this week’s Instrumental Chart, with a wide range of subgenres - from alternative hip hop to neo soul and R&B - making an appearance. Two of the top three entries on the chart this week return from the last hip hop chart thanks to Ix Score growth driven by socials and streaming.

Australia’s finest Genesis Owusu leads the charge on our latest hip hop chart, moving up from second place last time. Since releasing his debut album ‘Smiling With No Teeth’ in early March, Owusu’s Ix Score - Instrumental’s proprietary metric combining social and streaming growth - has grown by 7 points, with 146% growth on Twitter, 53% growth in Spotify followers and a 30% increase on Instagram.

Christian rapper Hulvey has seen a 7 point increase throughout April, thanks to placements in multiple popular Christian rap editorial playlists from the likes of Spotify and Rappster around the release of his album ‘Christopher’. On the day of his album release, Hulvey’s Instagram following grew by 6%, and his Spotify following has grown by a similar percentage in the week since the album dropped.

Norweigan artist Sebastian Zalo continues his run of success, moving up from 4th to 3rd place, with a 6 point increase in Ix Score since releasing his ‘De Neste’ EP, with a 23% increase in Instagram followers and 43% growth in Spotify followers.

Unlikely grime stars Pete & Bas are the only British artists appearing on the chart this week thanks to their Plugged In w/ Fumez the Engineer session racking up 2 million views. The session has since been posted to Spotify, where it has over 300k streams - netting Pete & Bas a 19% uplift in Spotify followers.

The rest of the chart hails from the US: We wrote about pop R&B singer-songwriter goodboy noah when he first went HOT yesterday. Editorial support from Spotify boosted Dylan Reese’s following by 11% over the past week, with his track ‘TLC’ featuring Fresh Finds: R&B. Luke Banter, Breana Marin and Nefew have all increased their Spotify following around new releases.

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Further reading

Hot Artist Alert

01 – 04 – 2021


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26 – 02 – 2021

Hip Hop Chart (Week 8, 2021)

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19 – 03 – 2021

Hip Hop Chart (Week 11, 2021)

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