19 – 03 – 2021

Hip Hop Chart (Week 11, 2021)

While US artists may have dominated our last hip hop chart, this week is a round the world trip visiting Australia, Norway, Ghana and Scotland, in addition to Stateside representation. Soundcloud rapper $ofaygo tops the list thanks to consistently high social engagement across multiple platforms.

Soundcloud rapper $ofaygo takes the #1 spot on this week’s Instrumental Hip Hop chart, increasing his Ix Score by 6 points since the last entry thanks to sustained growth on all of his social channels. $ofaygo has increased his Instagram followers by 25% over the past three weeks, consistently achieving high engagement on his posts. He has also seen respectable growth on YouTube thanks to his music videos racking up hundreds of thousands of views.

Another new entry, at #2, Australian rapper Genesis Owusu is riding the success of his latest album ‘Smiling With No Teeth’, increasing his Ix Score by 10 points - from 73 to 83 - since the album was released on March 5th. This comes off the back of a huge editorial push from Spotify around the album’s release, with multiple New Music Friday inclusions and placements in the genre bending POLLEN (1.3M followers) and Front Left (540k) playlists. Owusu has also increased his Instagram following by 15% since his album dropped.

Returning from our last Hip Hop chart, ssgkobe holds steady at #3 thanks to solid growth on Instagram and Spotify, and Pappy Kojo rises to #6 due to the continued success of his new album ‘Logos II’.

The rest of the chart is a global affair, with Norwegian rapper Sebastian Zalo included in local Spotify editorial playlists Morgenkaffe and Flammer, bringing his total Spotify playlist followers close to 300k, while Scottish rapper Shogun was recently added to Rap UK (742k followers) which boosted his Spotify following by 6%.

The success of US artists Uno Hype, Titus and J Hutton all comes off the back of significant editorial support from Spotify. Uno Hype was added to the 1.4 million follower Hip Hop Controller gaming playlist, Titus to the 2 million follower Hype playlist, and J Hutton finds himself in R&B Favourites.

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