Hot Artist Alert

11 – 05 – 2021


Swedish-Icelandic indie artist Freyr is HOT🔥 after a number of his tracks were added to popular relaxation, meditation and yoga playlists on Spotify. With the atmospheric feeling of his tracks clearly conducive to decompressing and reducing stress, Freyr has managed to boost his stats without much official editorial support from Spotify.

The story of Freyr springs from a true journey as magnificent, magnetic, and magical as any myth on the books.

In fact, his personal mythos already spans an enriching childhood divided between the deepest forests of Sweden and Icelandic summers, formative years playing everything from jazz and classical to metal and indie, a stint in Stockholm studying philosophy, and trips across the ocean to record in North America. Now, the half-Icelandic and half-Swedish singer-songwriter’s 2020 debut EP, I’m Sorry [Nettwerk Music Group], sits at the delta of his dynamic background.

Drawing on this rich musical history as well as inspiration from the likes of Bon Iver and Sigur Rós, he caught the attention of producer Tyler Neil Johnson [Joshua Hyslop, Austin Basham] and cut his first formal single “Over My Head.” The track collected over 200K total streams, and he inked a deal with Nettwerk Music Group. With Johnson at the helm, Freyr recorded what would become the five-track I’m Sorry.

Bio provided by artist/management and not written by Instrumental

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Further reading


07 – 05 – 2021

Indie Chart (Week 18, 2021)

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