I was born in Camden, moved to Saudi Arabia, Lebanon and then back to London. After studying History at Exeter University, I went into PR before joining the team here at Instrumental as a Senior Account Manager. I’ve also had a range of work experience jobs, the highlight being working at a fruit and veg market stall in Australia - nothing quite like it!
I work on a variety of exciting projects with some amazing businesses and brands. I use our TalentAI tech to help clients get the most out of the data we provide.
I also lead Instrumental’s marketing and PR efforts, which we’ve stepped up a notch in 2018. This is proving to be another really rewarding project.
I love building client relationships and understanding how we can help different businesses with their talent scouting endeavours using TalentAI.
On the marketing front, growth in brand awareness around Instrumental and TalentAI is definitely my favourite bit! We’ve also recently set up a new music blog, frtyfve, which is powered by data insights from TalentAI. This began as an experiment but seeing it go from strength to strength is also a highlight.
It was something new each year. Standout career ambitions when I was (much) younger included jewellery maker and hairdresser. The latter is probably because I loved a chat - that hasn’t really changed much...
I’m a fitness fan and a foodie, so love trying new gym classes and restaurants around town. I’m also always on the lookout for the next bit of excitement so it’s hard to say where I might be on a weekend**
**Most likely at home watching Netflix.
London! It’s full of culture, the food’s great, and people are friendlier than you think! No place better.
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