22 Mar 2018

Learning the Tool #3 - 'How do I scout for a specific genre of artist?'

We’ve recently rolled out our online music scouting platform TalentAI. The tool utilises Spotify and social API data with applied AI processes to unearth the fastest growing and most exciting new artists and tracks. Currently, in closed beta, we are already powering global A&R teams from across the industry. In a new weekly feature, we are sharing the best tips and tricks to help you maximise the benefits of TalentAI

Learning The Tool #3 - 'How do I scout for a specific genre of artist’?

TalentAI is currently tracking over 180,000 artists and 830,000 tracks on Spotify. However, when scouting artists and tracks, we know that A&R teams often know what they are searching for. That is why we have included the ‘artist genre’ and ‘exclude artist genre’ filters (see image below). Utilising Spotify's genre tags and the 'related artists' function, we categorise all artists into 12 genres.

‘Artist Genre’

Crucially, this filter allows users to fine-tune the genre of artists or tracks to suit each brief. For example, if you are scouting for a pop artist, you can select ‘pop’ and the results shown on the dashboard will only include pop artists. This will provide you with a list of the best performing pop artists and tracks. By using this simple feature, time will not be spent searching through the broad array of genres we are tracking on a daily basis. This feature is of particular use to labels, sync agencies, live promoters and management companies, who are looking for a certain type of artist or track.

Conversely, for other users such as lawyers, consumer brands and PR firms, 'genre' may not be the most crucial factor in the scouting process. Despite this, certain genres may still unsuitable for a brief. This is why we have included the ‘exclude artist genre’ filter, which excludes artists categorised under that particular genre from the dashboard.

Last week, we shared how filters can help you find unsigned artists on TalentAI. Check back here next week to read the fourth installment of our Learning the Tool feature.

If you have any queries about TalentAI, or want to find out how it can power your music scouting efforts, please get in touch via hello@weareinstrumental.com