14 Mar 2018
Product

Learning the Tool #2 - 'How do I find unsigned artists?'

We’ve recently rolled out our online music scouting platform TalentAI. The tool utilises Spotify and social API data with applied AI processes to unearth the fastest growing and most exciting new artists and tracks. Currently, in closed beta, we are already powering global A&R teams from across the industry. In a new weekly feature, we are going to share the best tips and tricks to help you maximise the benefits of TalentAI.

Learning The Tool #2 - 'How do I find unsigned artists?'

TalentAI is currently tracking over 180,000 artists and 830,000 tracks on Spotify. When scouting artists and tracks, it is essential for A&R teams to know whether an artist is already signed. That is why we have included ‘exclude and include label type’ filters (see photo below). 

includeexcludelabel

The ‘exclude and include label type’ filters provide numerous benefits to all TalentAI users. Crucially, it allows users to fine-tune the type of artist or track they are after. TalentAI is already powering scouting efforts for major labels, indie labels, brands and agencies, so we understand that each brief is unique.

‘Exclude label type’ makes the scouting process so much more efficient. By excluding ‘major label’ artists, TalentAI will pull data from 45% of artists on Spotify who are either self-releasing or associated with independent labels. By doing this, time will not be spent listening to new artists who have already been picked up by a major label. This filter is of obvious benefit to labels, however, other users will benefit from it too. 

For example, sync agencies can use the filter in consideration of their budgets. By using exclude ‘major label’ and focussing in on the 45%, they are likely to find more economical associations. With data updating daily, live promoters and booking agents can use the function to unearth the hottest artists to book, as soon as they break into our charts. The tool is also very useful for lawyers who are looking to find unsigned talent - artists that are breaking through and fast-rising will almost certainly require legal representation.

Conversely, using the ‘include major label type’ filter is a great way to find artists signed to major labels. This is also a great way for brands to find development artists at the early phase of their major label career. This function also allows majors to track the performance of their own artists and compare them to their competitors. Additionally, by selecting ‘include label type’ and selecting ‘self-releasing’, all users will find artists completely unassociated to labels.

Last week, we shared how filters can help you find the most recent releases on TalentAI. Check back here next week to read the third installment of our Learning the Tool feature.

If you have any queries about TalentAI, or want to find out how it can power your music scouting efforts, please get in touch via hello@weareinstrumental.com