Today, on #WorldVeganDay 2017, at Instrumental HQ we are investigating all things vegan.
When it comes to navigating through the world of social media, it is imperative to know what is trending and which videos are generating high views. Our TalentAI allows us to identify these trends, and in doing so we can locate the top trending video for any theme, and the creators of those videos. This can inform media, marketing and PR decision-making, helping to inspire ideas and unearth the fastest growing talent.
Veganism can be a divisive word, but it is proving to be a trend nonetheless. TalentAI has surfaced 198 thousand vegan videos in the last year alone that have generated 2.4 billion views on Instagram, Facebook and YouTube. Not only are these figures up from last year, but Google Trends mirrors this increase in social noise around veganism, displaying a steep increase in searches for "vegan" over the past five years.
So, who are the hot content creators right now that are propelling the trend?
1) Avant-Garde Vegan
Gaz Oakley is a Cardiff born professional chef who turned vegan two years ago. Gaz started his vegan YouTube channel, Avant-Garde Vegan, in October 2016, and in just one year has amassed an impressive 185k subscribers. He generates 40k views on average per YouTube video, and his most popular video, Ultimate Vegan Breakfast, has inspired over 383k views.
His growth sets to continue as he increased his subscriber base by a strong 20% over the last 30 days alone, and he is also displaying increasing monthly views - jumping from 425k in August to 500k in September. Having recently released his debut cookbook, Gaz is definitely taking the vegan world by storm.
Not to be outdone, from the US we present to you:
2) Sarah's Vegan Kitchen
Sarah runs her vegan cooking channel, Sarah's Vegan Kitchen, which she uses to share her passion - showing people how to live a healthy vegan lifestyle. With 140k followers on YouTube, Sarah's followers continue to grow, in the last 30 days, Sarah increased her YouTube following by 5.2%. She generates on average 41k views per video, with views growing month-on-month. July saw Sarah receive 591k monthly views, followed by 718k in August and 775k in September. Sarah's most popular video is her Vegan Smoked Salmon + Cream Cheese, which generated 591k.