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The DIY Video Trending Now.

The DIY Video Trending Now.

YouTube, Millenials, Teen Guys, Mums, Teen Girls
26 Sep 2017
by Charlie Austen

Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.

When it comes to social media, it is always important to know what is trending and which videos are generating views. Our tech allows us to identify these trends, and in doing so we can locate the top trending video for any theme. This can not only highlight the type of content succeeding but also the style of video currently proving popular with YouTube audiences. To celebrate the London Frieze Fair in the coming weeks we are going to gift you the DIY YouTube video trending right now.

Feast your eyes on this:

In just 4 days, this video has received 10m views! With a channel subscribership of just 45k, this video has generated an enormous amount of views and from this we can take some valuable insights.

Notably there is no commentary throughout the video, it is product focused with the addition of nursery rhymes to complement the creative process. The influential nursery rhyme included in this video is 'Johny Johny Yes Papa', a nursery rhyme which, when a video is coupled with it, often obtains large views. The key lesson we can infer from this is that when creating content, a popular song (or nursery rhyme in this case) can be hugely beneficial for a video's views. 

For a brand looking to utilise an influencer on YouTube, integrating your product into a trending video can be a marketing jackpot. Therefore, understanding the trends and types of content gaining the most exposure is key. The early identification of trends will ultimately give your product or brand the best chance of gaining viral momentum. At Instrumental, we know these little things can make a big impression.


Contact us at for more info on the influencers you're interested in, as well as help sourcing new, fast-growing talent.