Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.
With winter turning to spring, Instrumental look to all things new, fresh and exciting. These YouTube influencers have all experienced a high level of growth over the past month, and continue to create engaging content week-on-week. The content is diverse and visually exciting, capturing a range of cultures and flavours.
This month we have expanded our search criteria, going global and looking at channels between 25,000 and 750,000 subscribers. Check out the full list below.
Trevor James, aka The Food Ranger is this month’s particular stand-out travel channel, his social platforms enjoying an unprecedented follower growth, particularly over the past year. In January 2016, the Food Ranger had 18,000 YouTube subscribers. Just over a year later (February 2017), he has 509,000 subscribers, growth that shows no signs of slowing down. Based in China, The Food Ranger is exploring the world one new dish at a time.
Contact us at email@example.com for more info on the influencers you're interested in, as well as help sourcing new, fast-growing talent.
The Food Ranger’s mouth-watering experiences see his videos attract a global audience. His subscribers have increased by 9% in the last 30 days alone, and in January he generated a total of 13.3 million total views across social platforms.
Ben Brown’s travel channel displays an array of exciting trips and destinations, all shot and edited to capture the beauty to share with his audience. His adventures have seen him generate 2.1 million total views over the last 30 days.
From good food to tips on the best time to book flights, PsychoTraveller continues to involve and inform her loyal and ever growing audience of 105,000 in her adventures across Asia. Her channel has experienced growth of 5.7% in the last 30 days.
The Food Busker’s niche talent sees him recreate street food from around the world and present it to people of London. His wide social reach generated 403,000 total views in January, and his subscribers have grown by 2.9% over the last 30 days.
RayaWasHere is an adventurous YouTuber, sharing her travels with her 139,000 followers. Her channel generated 320,000 total views in January alone and continues to grow month on month with a follower increase of 3.6% over the last 30 days.
Karl Watson documents his travels on his YouTube channel, which has seen subscribers grow by 6% in the last month alone. His channel generated 198,000 total views in January, an impressive increase on the 176,000 generated in December.
TheLifeOfJord, aka Jordan Simons, is a young YouTuber who engages his growing audience with his travel videos. His channel attracts a global audience, and in January his content inspired 188,000 total views.
Haste’s Kitchen is a cooking channel that relays recipes to try from around the globe. His captivating channel generated 109,000 total views in January compared with 91,000 total views in December.
The Happy Pear’s cooking channel enjoyed a 10% increase in follower growth in the last 30 days. Their channel generated 538,000 total views in January, increasing from the 413,000 generated in December.
Thomas Alex Norman is a filmmaker who records his travelling experiences with his growing audience - subscribers increasing by 44% over the last 30 days. His channel has generated 255,000 total views in January, increasing from the 84,700 generated in December.