Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.
Roll up, roll up. I'm about to tell you what makes a YouTuber stand out. As the middle men/women between brands and influencers, here at Instrumental we know a good influencer when we see one. Common themes are apparent in premium influencers which budding influencers can learn from. These, my friends, are the key steps that can make a good influencer great. This weekly series will reveal the fundamentals for YouTube success.
Episode 1. Find Your Niche
YouTube is becoming increasingly saturated with influencers and as such, influencers are refining their channels and thier content is becoming increasingly specialised. We have seen some of the major players on YouTube branch off from their primary channel and develop secondary and even tertiary channels, each with an independent focus.
Well, a channel with a consistent theme is likely to have a more dedicated and engaged following. This is because viewers are guarenteed content on a specific subject. A channel with too many theme variants can lead to a lack of direction. Furthermore, a niche means that there is less competition and it makes it easier for a channel to stand-out. Take, for example, the channel 'DaveHax'. Dave has put his DIY skills to use and posts solely 'hacks' content. For viewers looking for DIY tips, DaveHax is a go-to channel. As a result, his channel has seen consistent growth and now stands at 3.4m subscribers with an average views per video of 3.8m.
Contact us at email@example.com for more info on the influencers you're interested in, as well as help sourcing new, fast-growing talent.