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How YouTube’s Style Icons Can Boost Fashion Brands

How YouTube’s Style Icons Can Boost Fashion Brands

Fashion, Luxury, Shopping, Hair Care, Style, YouTube, Instagram, Teen Girls, Young Professionals, Luxury
7 Feb 2017
by Tess Moujaes

Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.


London Fashion Week presents an exciting opportunity for brands to partner with fast growing YouTube fashionistas. Expect these, the latest in our Top Ten Influencers’ series, to vlog the events, offer expertise on the latest fashion trends, and present affordable substitutes to the luxury products to their fast-growing captive audience.

At Instrumental we track the fastest growing content creators. This month we monitored UK-based channels, all with between 10,000 and 350,000 subscribers, who’ve enjoyed high % subscriber growth in the last month. Influencers of this size generally have high audience engagement rates, leading to greater return on investment.

The February Top Ten Fashion Influencers share beauty and lifestyle tips, gaining subscribers through their passion for their craft.

Get in touch for more information on how your brand can use influencers.


Contact us at hello@weareinstrumental.com for more info on the influencers you're interested in, as well as help sourcing new, fast-growing talent.

Lucy Flight
Lucy Flight

Lucy's YouTube channel offers affordable fashion hauls and countless style tips, as well as general lifestyle content including baking tips and make-up tutorials. Her personable charm has seen her channel grow at an impressive rate of 22% over the last 30 days.

Subscribers: 67,769
Username: Lucy Flight
YouTube Channel
Sian Lilly
Sian Lilly

Fashion model Sian Lilly’s channel provides behind-the-scenes insights into all things fashion, inspiring a subscriber growth of 14% last month alone. Last year she shared her experience of both the casting process and modelling in Fashion Week shows, making her channel the place to be for the inside scoop this year.

Subscribers: 26,078
Username: Sian Lilly
YouTube Channel
Jake Daniels
Jake Daniels

From fashion hauls to hairstyle hacks Jake’s channel is the go-to destination for the latest trends in men’s fashion, making it all the more relevant in the run up to London Fashion Week. He's also exhibiting impressive subscriber growth - 14% over the last month.

Subscribers: 99,967
Username: Jake Daniels
YouTube Channel
Gallucks
Gallucks

Gallucks, aka Joel, offers the ultimate in male fashion expertise. As a full time fashion blogger his channel works as a guide to what’s hot this season. With his followers growing by 10% over the last month alone, his fashion expertise is gaining momentum.

Subscribers: 38,683
Username: Gallucks
YouTube Channel
Tamara Kalinic
Tamara Kalinic

Tamara Kalinic’s channel offers luxury fashion hauls and brand comparisons on her lifestyle YouTube channel. Hers is one of the highest growing fashion and lifestyle channels, subscribers increasing by 10% last month.

Subscribers: 132,678
Username: Tamara Kalinic
YouTube Channel
Fashion Mumblr
Fashion Mumblr

London based beauty and lifestyle vlogger Josie keeps her 97,000 strong YouTube audience engaged with her fashion expertise, resulting in channel growth of 8.5% last month. Josie also exhibits a strong 28% UK based audience.

Subscribers: 97,765
Username: Fashion Mumblr
YouTube Channel
Chase Amie
Chase Amie

Growing her audience by 4.7% last month, Chase Amie’s all-luxury channel contains look books, shopping hauls and product reviews. With her most recent video addressing her best and worst luxury purchases of the year, her channel is the place to be for the must-have accessories this year.

Subscribers: 66,965
Username: Chase Amie
YouTube Channel
Robin James
Robin James

As a renowned male fashion blogger, Robin James’ fashion and style videos generate growing views month-on-month, total views increasing from 591,000 in November to 618,000 in December. He proved his merit during London Fashion Week last year, taking his viewers along for the ride and documenting what really happens at Men's Fashion Week.

Subscribers: 109,175
Username: Robin James
YouTube Channel
Miss Alex
Miss Alex

Miss Alex, whose following increased by 4.4% last month, offers affordable fashion hauls and style look books that are perfect for those striving for that great look at a reasonable price this fashion week.

Subscribers: 135,806
Username: Miss Alex
YouTube Channel
Sophie Shohet
Sophie Shohet

Sophie offers her viewers a great balance between high street fashion and luxury brand reviews. She is displaying great view growth month-on-month, total monthly views increasing from 461k in November to 584k in December.

Subscribers: 116,706
Username: Sophie Shohet
YouTube Channel
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