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Consider an in-house approach to build lasting relationships with influencers

Consider an in-house approach to build lasting relationships with influencers

Live Stream, Technology, Roadtrip, Luxury, Hair Care, YouTube, SnapChat, Facebook, Twitter, Instagram, Netflix, Magazine, Product Ads, Millenials, Young Professionals
8 Aug 2017
by Tess Moujaes

Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.


Over the past few years the rise of influencers has transformed PR and marketing strategies. The results are in - influencers’ ability to offer brands unparalleled reach and engagement led to 86% of marketers working with these content creators last year, with most looking to double their investment in this area in 2017.

With influencers offering a solution to brands looking to circumvent ad-blockers, the value of social talent is clear. However, with new faces emerging on the influencer scene every day, how can brands keep on top of this ever-changing landscape?

There are different options out there for brands looking to dip their toes into the influencer marketing world. Many turn to specialist influencer agencies who offer a wealth of expertise and can execute specific influencer-led campaigns on behalf of brands.

However, there are other options available which enable brands to work directly with influencers themselves. An in-house strategy has many benefits, not least ensuring brands make the most of the knowledge of their own teams who are already completely immersed in their brand values and positioning.

PR Week has recently reported on the benefits of an in-house approach to influencer marketing. When brands partner directly with emerging, fast growing talent they can build long-term relationships early on, and benefit from their organic audience growth. By developing these long-term influencer relationships, brands are able to take advantage of influencers’ engaged audiences and loyalty in order to affect consumer buying habits.

Just last week we reported on the success of Mountain Dew’s recent in-house influencer marketing campaign, which highlights how an in-house strategy can work as a successful alternative to relying on middle men (influencer-brokers and MCNs) for mass ad campaigns with hundreds of social influencers over the short term.


Contact us at hello@weareinstrumental.com for more info on the influencers you're interested in, as well as help sourcing new, fast-growing talent.

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