Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.
86% of marketers today are using influencer marketing to fuel content strategies and drive down the cost of sales. Working with influencers has many benefits but there are some important pitfalls to avoid. Here are our 5 key tips to make sure you don't slip up!
1. Trust the influencers
Influencers have grown their following and communities and so trusting these content creators is key as they know how to best engage their audiences. Let the talent do what they do best: create!
2. Have contracts in place
While it is a good idea to give influencers the freedom to create engaging content, having a contract that contains the exact deliverables, key messaging and the campaign timings, will ensure a smoother process.
3. Be ready to negotiate
Once the right influencers have been unearthed, the outreach process is key. With many influencers having managers, it is important to have the necessary information and data in order to negotiate a good deal. Using a cost per view basis is a great way of calculating an appropriate price, engagement being key over subscriber count.
4. Track your campaign
It's important for brands to think about where exactly they want to generate traffic to - a retail site, their website, or social platforms? Setting hard KPIs based on objectives is key to tracking and measuring the success of a campaign.
5. Build in audience engagement
Calls to action are important for not only can they be tailored to help achieve marketing objectives but they encourage audiences to actively get involved in the campaign. Competitions or unique hashtags create a sense of community around the campaign, increasing the likelihood of user-generate content.
And there we have it, a few little tips to bear in mind when thinking about your next campaign.