At the start of 2017, eager New Year's resolutioners are keen to part with the pounds – in more ways than one. This presents a huge opportunity for health-and-fitness brands, and partnering with YouTube's influencers can give them the extra edge.
Instrumental tracks the fastest growing content creators and this month we monitored UK-based channels, all with between 10,000 and 350,000 subscribers, who’ve enjoyed high % subscriber growth. Influencers of this size generally have high audience engagement rates, leading to greater return on investment.
The December Top Ten Influencers share their killer workout tips, meal plans and lifestyle recommendations.
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On Naomi's lifestyle YouTube channel she shares a variety of vegetarian and vegan recipes, and has recently declared how she'd like to get fit and healthy by the summer. Her approach to health and wellbeing, along with her more beauty-related content, which includes hauls and reviews, has generated total monthly views reaching upwards of 157,000.
Joe's personable workout and dietary videos are watched mostly by men aged 18-24. His relatable approach to promoting a healthy lifestyle ensures his is a go-to channel for those looking to work off their Christmas indulgences. With a 35% UK-based audience, Joe has grown his channel by an impressive 27% in the last month alone, making him an influencer to watch in the fitness vertical.
Eltoria is gaining an increasing following from her general livewell videos as well as the personable and fun-loving way she presents herself. Her quick workout demonstrations and everyday hair and makeup tutorials have ensured her subscribers have grown by 15% over the last 30 days.
Vegan Family TV, otherwise known as Darren, Georgie, Mia and Sienna, post a wide range of family-fun videos, including insights into their daily eating and health habits. They also keep their 67,900 followers updated with each personal milestone. Vegan Family TV is definitely a channel which will promote a healthier and greener New Year.
Vegan Physique's bubbly videos are focused on sharing the benefits of converting to veganism and maintaining this lifestyle. His videos are certainly gaining traction, monthly views jumping from 113,000 in September to 129,000 in October.
Vegan Hustle TV shares his healthy lifestyle with his growing YouTube subscribers, sharing tips and tricks in the aim of encouraging fans to join him. From healthy recipes to home workout videos and motivational vlogs, he's definitely the influencer to follow to stay motivated in the New Year.
NaturallyStefanie is an advocate of both the vegan and weightlifting lifestyle. Her personality comes through in all her vlogs, ensuring she stays relatable – which puts her channel on our fast growing list, her subscribers growing by 4% over the past 30 days. Her recent content includes a healthy Christmas shop, making her the ideal influencer to follow into a healthier new year.
Jon's channel is one of the fastest growing vegan lifestyle channels, with total monthly views increasing from 632,000 in September to over one million in October. From recipes, meal plans and shopping tips, to sharing workout ideas and encouragement on how his audience can break their bad habits, Jon's inspirational and growing channel is one to watch for a healthy New Year.
Danielle is a UK based dancer who strives for health through both diet and exercise. She uploads a variety of content from motivational vlogs to eating tips and workouts for her fans to follow. Danielle's bubbly personality is engaging a growing audience, her monthly YouTube views increasing by 20,000 from September to October.
Carly's channel is a positive and inspirational motivator for those who want to live a healthy lifestyle. Not only does she share recipes and eating plans, but she also documents her workouts and provides her fans with an array of home workouts – making it easy for beginners to start getting healthy in January.