More than ever brands and companies are using influencers for their marketing campaigns, but for many the concept can still be confusing. When considering influencer-generated content you need to fully understand the key question: what is a social influencer? Here we look at a few main traits to help you identify them and understand which would work best for your brand.
Trust is the most important factor and key to why influencer marketing is so successful. Consumers are much more likely to trust their peers and the recommendations they provide. By using social influencers such as YouTubers who have built audiences related to a shared set of interests they are far more likely to appear authentic and trustworthy when promoting a brand or product. This is even more prominent when the influencer is marketing deals that have a natural fit in their content. Finding influencers whose content and style perfectly match your brand, no matter their follower level, is a much smarter strategy than just getting as many eyes as possible.
Communication between and influencer and their audience is essential if they want to grow and connect with their followers. This makes them more transparent and authentic which are key factors when considering influencer-led marketing. If they are actively responding to their followers on their social platforms this builds a closer relationship and in turn more trust.
Influencers are adept at convincing their audiences to take action. It doesn’t matter how many followers someone has on their social media accounts if nobody takes note of what they are saying. Social influencers not only amass large audiences who resonate with their content but are also skilful in convincing them to take specific actions, such as buying certain products.