A recent study by eMarketer states that 48% of marketers are expecting to increase their influencer marketing budgets this year - the growth influencer marketing showing no signs of slowing down.
For brands, working with influencers has many advantages. It was recently found that 89% of marketers that engage in influencer marketing find that one of the biggest benefits is the creation of authentic content, particularly when brands trust the influencers' creative input.
This week at Instrumental we caught up with Jake Daniels, a fast growing fashion YouTuber. Over the last month Jake has experienced an impressive follower growth of 19%. Be sure to check out his channel to keep on top of whats trending in male fashion.
Describe yourself and your channel?
I'd describe myself as someone who wants to create, someone who's passionate about making YouTube content, and who likes to joke around in the videos at times to keep the audience well engaged and entertained. The channel revolves around men's fashion and haircuts, whats trends are new and what trends could be set to hit the world of fashion.
What inspired you to share your passion for men’s style?
Honestly like pretty much every YouTuber, I was very bored at home and had nothing to do, I already had a keen interest in men's style & hair so I thought i'd start a channel. I have a strong background in TV & film so I always had that creative drive and just loved to make videos.
Your content is always evolving, what inspires the different themes to your videos?
I stick to what videos I know will make the channel grow and when I feel the time is right, I bring in new ideas, some perform well and some perform amazing. The way that I think of new videos normally comes late at night, but sometimes ideas just hit me randomly, I may be out with friends, editing videos or even playing sport, ideas just hit me.
How do you decide what products to endorse or promote on your channel?
As long as I like the product I will feature it, there are very few items I turn down as I can adapt to different styles and have an open mind.
What can be the challenges when working with brands?
Honestly I've never had any challenges or problems working with brands, all the videos that have been sponsored over recent months have all hit the requirements that I set. From brands like Thomas Sabo to one of the most reputable hair brands for men Hanz De Fuko, the videos have achieved amazing views and its something I'm very happy with, in addition those videos will still gain thousands of views every day for a very long time.
Is there any key pieces of content you’d love you film this year?
Yes there are a few, I'm getting very close to running the channel full time and when I do i'll hire out a videographer full time so I can make six videos a month instead of four. I know the key is to evolve and I will at the correct time. I have a lot of ideas...