Here at Instrumental, our mix of tech and team track the influencers with fastest growing rate daily. Accessing customers through influencers is one of the newest and most effective means of marketing, presenting an opportunity to brands that should not be missed.
This week at Instrumental we identified TheTechChap as one of the fastest growing channels, with an impressive subscriber monthly growth of 12%.
Describe yourself, your channel and how you got started?
I absolutely love tech. I always wanted to have the latest phones, computers and games consoles (not that I could afford it!). Researching your next purchase is half the fun, and I would spend hours watching YouTube reviews. I never expected to become a YouTuber myself, but after studying Law at university I didn’t know what I wanted to do. One day I thought ‘why the hell not’ and used my Dad’s Canon 70D to shoot my first video back in January 2015 (LG G3 review – don’t watch, it’s so cringey!)
How have you worked with brands or causes?
Working with brands is vital. On a practical level, I simply couldn’t afford to buy all the tech I test and review so having brands send review samples is crucial. It’s also great to build relationships with brand PRs on a personal level – they’re a lovely bunch of people (mostly!). It’s also handy for potential video collaborations or sponsorship opportunities.
What kind of collaborations with brands work best for you?
I’m currently planning a big Kaby Lake PC build video with the help of ASUS and Cooler Master. They provide me with all the components I need and give me free reign to make a video showing off the latest PC tech which works out for everyone. Transparency is key though to maintain the viewers trust, I will never do a paid review as impartiality is so important.
How do you like to be approached by brands?
Most of the time I’ll get an email, or sometimes a Twitter DM, with a brand wanting to work me with. Trade shows and events are also a great way of meeting new people and often lead to working with new brands.
What can the challenges be when working with brands?
Most brands have a two week turnaround policy for returning review samples, so juggling getting the videos done while having a full time job can be tricky. That’s assuming you get a sample, sometimes it can be difficult to get a new product as they may not have many available and you may have to wait a while.
What would you like to see brands do to work better with you?
Good communication is key, keeping me up to date with new products, when I may be able get a sample and also getting their feedback from my videos is important. I also really enjoy meeting brand PRs in ‘real life’, it’s a great way to build relationships.
Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.
Contact us at firstname.lastname@example.org for more info on the influencers you're interested in, as well as help sourcing new, fast-growing talent.