28 Oct 2020

Instrumental Announces New Strategic Partnership With Tencent Holdings and TME

We are delighted to announce that Tencent Holdings and TME have completed an investment and strategic partnership with us. This is an incredibly exciting next step for Instrumental. This deal will allow us to accelerate our commitment to becoming an “artist first” business, delivering insights and commercial opportunities directly to the amazing talent discovered by our app. That includes expanding our frtyfve label and publishing services and launching new products that meet the needs of high potential independent artists.

You can read more about the deal here

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Dan Deacon dd@deaconcommunications.com