Getting to grips with working with Influencers? Instrumental asked their November panel to share their most effective ways of working with brands...
Releasing Creative Control
"For me the best kind of collaborations are when the brand is able to trust me, allowing me to be myself and let the video blend into my channel as much as it can, while still authentically and naturally promoting them. So for me a brand that is willing to listen to my creative input is a brand I can happily work with.
When I am working on a video that is promotion/advertorial it has to be as natural to my channel as possible otherwise my audience will feel it is too sponsored and lose interest, resulting in the exact opposite of what we have set out to achieve. It's vital that I retain as much creative control as possible because ultimately I have the best insights into what works for brands with my audience and my channel."
The Right Influencer Match
"The relevance of the brand to my audience is the key here really. If I can see the value in the collaboration for them then I’d be open to working with a brand. If I can imagine my audience sitting there rolling their eyes then that’s a no, no for me!"
Ensuring Content Is Fresh And Unique
"I am a simple guy and just like to get stuck into the gritty stuff. However I am always open to new ideas and collaborations! I have learned that to stand out when your channel is small - it is important to find a niche and be unique! I am always trying to come up with fresh ideas and my first thought when creating new content is: is there anyone else already doing this?"