3 Dec 2018
Team

Meet the Team: Luciana Juarez


Born and raised in Buenos Aires, I graduated from UADE (Argentinian Business University) in 2012, specialising in Media and Entertainment Management. Back home, I worked at some amazing entertainment companies, including The Walt Disney Co. and Sony Music Argentina. Before joining Instrumental, I have spent the last 5 years working in Business Development within the music industry

What does your role entail?

My role at Instrumental involves connecting with A&Rs and talent scouting teams at record labels, music publishers, management and booking companies around Latin America, US Latin and Spain. I reach out to anyone who needs to discover fast-growing artists and tracks for their business. I discuss how they are scouting and see if Instrumental can help them find high-potential talent in a more efficient way.

What’s the best part of your job?

I think the best part of my job is getting to know really cool people within the music industry, while working with a truly disruptive product that’s changing how music executives unearth talent. I get to work with an excellent team, learn a lot and be a part of a dynamic company. As well as that, this is my first English-speaking job, so I find it fascinating and very enriching!

What did you want to be when you were little?

A journalist or a Spanish-English translator. My mother thought I was going to be a lawyer (?).

In your spare time, what do you get up to?

When not at the office, I’m usually exploring London as I’ve been living here only for a few months, so there is always a new pub, park or market for me to discover.

I also enjoy watching teen shows on Netflix (guilty pleasure - can’t help it), getting tickets for the best West End musicals, visiting nearby towns and taking pictures.

Oh, and I practice pole dancing twice a week!

What’s your earliest memory?

Playing with my cousins at my grandmother’s house in Buenos Aires, pretending to be the Power Rangers! I was Pink Ranger, obviously.

What is the best gig you’ve ever been to?

I don’t know if they were the best ones, but when I attended my favourite Argentinian rock bands’ gigs right before coming to Europe, they were amazing and I really enjoyed them.

Argentinian crowds are internationally recognised as very passionate so every gig there is truly exciting even if they are small venues!

If You Could Bring Back Any Fashion Trend What Would It Be?

I strongly believe that lurex should come back ASAP. I just love the shiny fabric and think it’s great for a night out. Also, I wouldn’t mind seeing airbrushed denim become a thing again!

If You Could Eliminate One Food So That No One Would Eat It Ever Again, What Would You Pick To Destroy?

Raw seafood. I’m so sorry for all the sushi fans out there, but raw fish is a no-no from me!

Would You Rather Be Able To Talk With Animals Or Speak All Foreign Languages?

All foreign languages, definitely.

I have learned a bit of Italian this year, aside from having the possibility to improve my English every day in London, but being able to communicate with people from all over the world in their own languages would be super exciting for me, both personally and professionally.

If you have any queries about Instrumental’s A&R scouting platform or want to find out how it can power your music scouting efforts, please click here to get a demo OR get in touch via hello@weareinstrumental.com