Instrumental finds talent that drives sales. We use our TalentAI technology to identify fast growing online creators and influencers that offer high returns to our media clients and brand partners.
As the pool of influential content creators continues to grow, Gaming YouTubers are at the top of Instrumental's radar this month. With the run up to Christmas propelling another star studded line-up of new releases, viewership on gaming YouTube channels is increasing.
Here at Instrumental we reached out to Tommy Kelly, the mastermind behind one of the most consistently growing UK gaming channels on YouTube: GameOnTom. With his subscribers growing by 5% week on week, he continues to engage his viewers with his niche content, largely 8 ball pool videos.
From how to stand out on YouTube, to generating audience engagement , GameOnTom divulges all to Instrumental...
Describe yourself, your channel and how you got started
I'm Tom, a 23 year old from Berkshire. I started my channel due to my love of gaming in January 2014. Initially I would only post non-commentary gameplay videos but as my confidence grew I started to change my content output and eventually found myself with a fast growing and flourishing community in summer 2016.
How have you worked with brands or causes?
I havent had too much experience working with brands due to the rapid growth of my channel but I have been working alonside Miniclip Games to improve my channel and reach a broader audience!
During your time as a YouTuber, what video are you most proud of?
I am most proud of my first 8 Ball Pool commentary video. At the time I was extremely nervous and out of my comfort zone but without taking that leap of faith my channel wouldn't be where it is today.
How has your channel grown over the past year?
2016 started in a dull fashion. My channel was stagnating and I was yet to find the courage to upload regular commentary videos. Then something sparked inside me and I decided to go for it around May/June. Since then our community has grown from 3k to 27k subscribers!
How do you best engage with your audience?
Engaging with my audience is extremely important to me and I believe I go above and beyond the efforts of the typical YouTuber. I usually spend 2 - 3 hours per day playing games with my subscribers after each upload goes live. I also make sure to respond to 90% of the comments my videos get. This can be sometimes be thousands per day. It can be time consuming but has enabled me to forge personal and personable relationships with hundreds of my fans. I wouldn't change that for the world.
From your experience, what times of content does your audience prefer?
I truly believe my audience prefers unique and exciting content. YouTube is a crowded video space so to stand out you need to be original!
Where do you see yourself in five years?
In 5 years time, I would hope that my channel and community is still going strong. I would also like to forage into streaming and bring my fans over to twitch. Exciting times lay ahead!
What tips do you have for other rising YouTubers?
My top tips for other YouTubers is to really think about what you plan to offer if you want to stand out. My advice would be to find a niche game that you either love or are good at - make fun, engaging and unique videos and the people will follow. Don't try to copy anybody else, try to create your own trail and see where it leads you.
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