Instrumental’s music scouting technology is already at the forefront of data-driven online artist discovery - as profiled recently in the FT Weekend magazine. Enhancing that reputation, the company today announced it had entered into a partnership with the UK Charts Company. The deal marks a significant development in the company’s product journey with the integration of official UK sales & streams for artists discovered through its platform.
Instrumental monitors billions of data points each day to deliver real-time intelligence on emerging artists to A&R and talent scouting teams in the music and entertainment industry. The platform works by highlighting artist momentum through dynamic audience reach data and counts all three majors, a range of leading independent labels and entertainment industry heavyweights like Live Nation & Pan Macmillan among its customer base.
Instrumental CEO, Conrad Withey, explained more about the deal:
“Our sole purpose is to identify exciting new artists on a daily basis for our customers qualified by data science across the best possible data set. Integrating the OCC allows us add another level of credibility to those results through verified sales and streaming information across all digital platforms and physical outlets.”
Official Charts Online tracks 99% of music consumption within the UK market and is one of the most sophisticated chart reporting systems in the world. Withey added:
“This deal will expand our data science leadership and ensure Instrumental remains the most comprehensive talent discovery tool in the industry”.
Martin Talbot, Chief Executive, Official Charts Company:
“The Official Charts survey generates the most comprehensive consumption data the music industry has at its disposal and we are delighted to finalise this agreement with Instrumental, to help power their impressive new service.”
This latest announcement follows Instrumental’s $4.2m funding round earlier this year and is an example of how the business is investing deeply in data science, machine learning and its user interface to drive better insight and value for its growing UK and international customer base.
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