Instrumental funds advances to high quality independent artists looking to grow their streams, income and fan base. We use our premium distribution, playlist network and media partnerships to support those plans and help drive success while ALWAYS keeping copyright ownership with the talent.
We use data science to discover the fastest growing artists on the planet. When one of our Hot Artist Alerts are triggered our A&R team reach out to explore each artist's plans, goals and next steps.
For each growth partnership we have an initial discovery call to explore the fit between us and agree targets for investment, then review Spotify and Apple for Artists data before presenting a proposal across distribution, marketing, social and streaming amplification (via our playlists and across all DSPs) and wider promotion.
Our goal is to simplify the process as much as possible, allowing artists to access "just in time" funding and a growth team brimming with expertise to amplify their existing momentum. Artists always retain their long term rights and all our contracts are written in plain English to minimise the time required from lawyers!
Instrumental is investing in a network of mood and vibe driven playlists, behind our curated brand, to support artist growth plans in high value markets. With over 1.5m followers and already generating millions of streams every week our goal is to deliver access to an engaged global audience that can drive up streams and introduce amazing new music to a wider audience.
Our playlist marketing team are leaders in digital advertising - on average we add 50,000 new followers a week. Being added to our playlists influences track popularity and has contributed to the thousands of editorial playlist additions our artists have enjoyed on Spotify, Apple Music, Amazon Music, Deezer and more.
frtyfve is Instrumental's social first, label services team. Built for a new generation of talent, the independent and digital first artist, frtyfve turns digital engagement into global music careers. New artists need new ways of working...artists need to own their rights, creatively control their project and own their own destiny. They just need a supportive team and the right partnerships to turn their projects into a global career. That’s where frtyfve comes in.
If music you wrote is being distributed on streaming services, performed live, is on the radio or TV, and you don’t have a publishing deal, your royalties are sitting in collection societies worldwide waiting to be claimed.
Without a publishing administration company this process is expensive and time consuming for an individual.
We work with you to help you find and join your local PRO (performing rights organization) if you need one, and guide you through the joining process if needed.
We will register your songs worldwide directly at collection societies and collect
We are also able to track your past royalties to ensure you don’t miss out on your historic streaming income from publishing