09 – 06 – 2021

Getting Started on TikTok

In just over a year, TikTok has become the #1 social media platform for launching new artists' careers. We've previously written articles about specific ways to find success on the platform, but now, we're bringing it back to basics. This guide will show you exactly how to set up your profile, discover new creators, and create your first video

Personalised content and creating unique content from scratch is what piques the interest of any creator. Similarly, unique creativity catches the attention of viewers. For creativity to flourish, one needs a platform that hones and celebrates talent, and makes the creator feel free to showcase their flair before their audience.

TikTok provides you with just that.

TikTok is the go-to platform for any short-form video. However, it’s not that simple. The platform provides its users with an exceptional place to share their knowledge, expertise and moments that would matter most to a global audience. It not only presents a niche for creating authentic videos, but also connects the creators to a set of authentic audiences who would appreciate the content made for them.

Navigating through TikTok is as simple as it can be, if you follow these steps:

Create an Account

Signup For TikTok

To become part of the community at TikTok, the first thing to do is to create an account. Under 16-year-olds start with a private account whereas everyone else can have a public account by default, although you can toggle the privacy settings of your account any time you want.

Navigating through TikTok

The For You feed shows each user videos that most likely fit their interests. The Following tab displays videos from creators that the user follows. Users can follow their favourite creators from every video, that directly takes them to the creator’s profile. The more videos one views, the more the For You section will modify itself according to their requirements. You can familiarise yourself with ongoing trends and find a niche for yourself in the TikTok community.

For You Page and Following Tab

Users can like, comment, and share the videos both on the same platform and any other social media platforms.

Likes Comment Share

The spinning icon displays the song or sound that is being used in the particular video, where users can watch other videos that use the same song or can add the song to their favourites.


Creating Videos

The giant plus sign at the bottom of the screen takes the user to the video creation page. The more videos one makes, the more familiar they will become with the entire process.

The Discover tab can be accessed by selecting the magnifying glass at the bottom of the screen. Here, you will find the most trending videos in TikTok, which will be grouped under hashtags. The search bar at the top of the screen can also help search for specific creators, videos, or hashtags.

Personalizing your TikTok Profile

When it comes to creating your profile on TikTok, put your best foot forward by choosing a good profile picture or video. Equally important is creating a good bio to attract your audience. The bio should be descriptive, efficiently communicating what the user intends to do with their TikTok account. The more descriptive your bio, the better audience you will attract.

Edit Profile

It is useful to have a persona for yourself for your TikTok account. Think about what kind of skill you can showcase for your target audience. Every account should strive to create an impact with its content, which is why it is also important to think about how you want to influence the world.

With all of these, you will be ready to create and run your TikTok account, making the best of the facilities the platform gives you.

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