14 – 07 – 2021

Follow these 7 steps to find your niche on TikTok

Tiktok is a vast platform filled with diverse content creators- creating Tiktoks that they find interest in. Since the algorithm of Tiktok is easy to navigate, users can easily find content that they enjoy and identify with. Therefore, as a creator, you know that creating content that corroborates with your talent will bring a whole section of audience who are a part of the larger audience to your content.

Multiple categories are popular on Tiktok, which is why the app does well among different types of users. Whether you excel at singing, playing musical instruments, photography, dancing, cooking, crafting, beauty/skincare, styling and fashion etc- staying true to your interest, understanding your niche on the platform and creating content dedicated to your talent will ultimately engage a like-minded audience.

Choose a niche

Users love finding creators who have discovered their speciality and if it appeals to them, they will always have a place to find quality content that interests them- your profile.

To start with, it is important to think of a long-term strategy- since presumably, you will be uploading content for a long time. It is essential to think about what type of content you are truly comfortable making (dedicating required time to perfect them over and over) and what type of content do you really, genuinely care about.

There are some truly great content creators who have figured out what works for their audience, you can follow them, draw inspiration, see what makes them tick and build upon them. Even if you don’t know where your interests lie, you can always dabble in different types of content before deciding which one suits you the best.

Remember, even when following trends, make sure to put your spin on it to make sure it aligns with your current feed.

Options, Options!

There are so many types of categories on Tiktok that it can be daunting for a beginner to choose one. Some of the biggest content categories that will allow you to tap into a larger number of audiences are: -

Fitness/Sports: - If you are a fitness enthusiast or an athlete you can share your tips, short workout videos or behind the scenes training routines.

Music: There are quite a few musical artists that got popular through Tiktok, if you have musical talent to share with the world-Tiktok is a platform that not only enhances artists popularity on the charts but also can make their artist go viral.

Food/Cooking: Whether it is creating wholesome family recipes, sharing foods of various cultures or even having a mukbang (food eating shows)- Tiktok is open for all!

Skills and Education: Short educational videos on anything have become pretty popular. If you have a specialised skillset or are handy in fixing things, you’ve got yourself hours worth of meaningful content fodder.

How to find your style?

It can be difficult to select which type of video you want to create, but once you figure out your niche it should make things easier for you. Here are some of the most popular video formats on Tiktok- you can decide what category works for you.

Vlog styles videos

Vlog is not a new video format, but it is one of the most popular ones. These are the type of videos that generally involve daily life or behind-the-scenes type of content. Part of the beauty of vlog format is that no matter how ordinary your life may look to you, it can still draw in many viewers. With vlogs, using creative cuts and piecing together a variety of footage is a recipe for success. Use voice-over explanations, commentary to keep viewers hooked.

Instructional videos

Making instructional videos is a bit tricky because you only have a few moments to capture your viewers’ attention and give them a comprehensive session. You want your audience to learn something- whether it may be as simple as giving a review of a book or talking about an artist’s latest album- it is important that you set the context of the video immediately.

Tip: Start with a strong hook, using captions so that the audience already knows what they are in for as soon as they start your video. E.g., you are reviewing the best cafes in your city, start the video with a text that indicates the same.

Step-by-step style videos

The step-by-step format is the best and easiest way to convey content like creating a recipe, make-up tutorial or a do-it-yourself type of project. It keeps the viewers engaged until the very end just by its nature.

Keep in trend

While these video styles are the most popular among audiences, it helps to keep an eye out for new trends. You will find plenty of creativity on the “For You” page where certain creators will use distinct sound, effects or text that will be followed by other Tiktokers. Add them to your favourite list and see how you can make them relevant to your content and brand.



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