About Instrumental.

The data-driven music scouting tool.

Helping users stay at the forefront of online talent discovery.

We lead the way in online music scouting with a tool that monitors billions of data points each day to deliver real-time intelligence on emerging artists.

Our music scouting tool is already powering the talent discovery efforts of record labels, distributors, music publishers, live promoters, artist services, sync agencies, and brands.

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Helping users stay at the forefront of online talent discovery.

The story behind the Instrumental data-driven music scouting tool.

2015

Data-driven music discovery

In 2015, Calum Scott’s bedroom-recorded YouTube cover of Dancing on my Own topped the Instrumental scouting charts. The high engagement, coupled with audience data and analytics, indicated a high-potential track.

2016

Signing a million-selling single from data alone

In partnership with Calum’s management, we developed a data-driven social-only launch plan and commercially released the track. The track went on to sell 200,000 units in the UK while signed to Instrumental.

2017

Increased investment into data science

Calum was then upstreamed to Capitol records, and the success of our own experience using data to drive artist discovery inspired our continued investment in data-driven scouting.

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A customer team made for the music scouting industry.

A customer team made for the music scouting industry.

We lead the way in online music scouting with a tool that monitors billions of data points each day to deliver real-time intelligence on emerging artists.

Our music scouting tool is completely self-service, meaning you'll have the data to revolutionise your talent scouting at the click of a button. But sometimes you might need a few pointers, some help personalising your searches, or bespoke custom solutions for your niche scouting needs. We're always available by email or call.

Our partners and investors.

Instrumental is proud to be part of the Blenheim Chalcot (BC) portfolio of businesses. BC is one of the UK’s most dynamic business incubators and the backers of Conrad Withey’s previous venture (The Rights Company, sold to Warner Music Group in 2006).

Alongside BC, Instrumental investors include ex-MTV International CEO Bill Roedy, ex-StarCom Mediavest CEO Stewart Easterbrook, digital entrepreneur Michael Tobin OBE and ex-Fremantle Media Head of Digital and Channel Flip CEO Claire Tavernier.

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Our partners and investors.
Instrumental's Promise:

Instrumental's Promise:

A state of the art A&R scouting platform.

The ongoing development of our music scouting platform and machine learning capabilities will help Instrumental continue to deliver predictive analytics to identify high potential artists at an early stage.

We also work on special projects, customising our platform and data to your specific scouting needs.

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