INSTRUMENTAL

High impact growth investors in independent artists

We find, fund and grow independent artists to help them achieve their goals in the music business. We've invested over $5 million so far in 2021.

Find Out More

frtyfve

Our frtyfve team are specialists in driving rapid growth in streams and global fan bases

Find out how Cassidi's cover of Rihanna's 'What's My Name' went from frtyfve's Womxn of TikTok campaign to viral hit, featuring in 98k videos and racking up over 5 million Spotify streams.

Read more here

Playlists

frtyfve's curated playlists drives 40 million streams for independent artists

Our very own playlist network recently crossed two incredible milestones, crossing 50 million total streams and 1.7 million followers.

Read more

METAVERSE

Instrumental's partnership with Avakin Life launched the world's first virtual venue for independent musicians

The New Music Society, located in a virtual Soho (London) has now welcomed 10m visitors to live performances from the rising stars of the independent scene

Read More

Latest News