INSTRUMENTAL

The leading growth team for independent artists

We invested $4 million in independent artists in the first half of 2021. Our team are leaders in driving rapid fan base and revenue growth for emerging and established independent talent.

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GROWTH

How Cassidi's 'What's My Name' went viral

Find out how Cassidi's cover of Rihanna's 'What's My Name' went from frtyfve's Womxn of TikTok campaign to viral hit, featuring in 98k videos and racking up over 5 million Spotify streams.

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Playlists

Curated playlists drives 40 million streams for independent artists

Our very own playlist network Curated recently crossed two incredible milestones, crossing 40 million total streams and 1.5 million followers.

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INSIGHTS

Follow these steps to find your niche on TikTok

With over 680m monthly active users on TikTok, our creation essentials guides aim to help you stand out from the crowd. Our latest article looks at carving out your own niche on TikTok.

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Partnerships

Are you ready for an exclusive virtual beach listening party?

Rave specialist Dread MC will be taking over Avakin Life's Solar Sounds Festival from July 20th for an exclusive beach listening party. Download Avakin Life now to get in on all the action.

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Top Stories